Asia Music Investments (AMI) bought a music book business and expanded its operations and distribution partnerships with major publishers.
The company took over the music book distribution business of Gramercy Music, which occupied 2,700 square feet of space on Bukit Timah Road. AMI says the acquisition and investment of S $ 1.2 million is a strategic decision to broaden its repertoire of services, expand its customer base and develop new skills.
AMI also operates four music schools offering a range of music lessons including piano, violin, guitar, guzheng, song, erhu and dance. The commercial agreement with music books will allow AMI to deliver greater value to its students, by making available the widest and most recent range of music books on the market.
“Our acquisition allowed us to immediately provide our customers with better value-added service, as they can easily access and purchase music books,” said Vivian Gao, Managing Director of AMI.
“In addition, we are also able to enter into new partnerships and new concessions with publishers to develop the music books business. “
Customers can buy music books online through its official online store or go through the bookstore, which is a unique musical concept featuring books, accessories and musical instruments.
“Having a physical store allows our customers, many of whom are music teachers, to easily compare the many books available on the shelves. It helps them better in making decisions about which books to use for teaching, ”Gao added.
In May of this year, AMI finalized partnerships with Alfred Music to become the exclusive distributor of its series of basic piano lessons in the UK. Alfred Music is the leading publisher of music education books and currently has 150,000 titles worldwide.
It is also partnering with Poco Studio, a music education publisher, to distribute its full range of titles in Singapore.